Smiling woman in a blue dress with a textured wall background.

Ms.

MARKETING

Baby

PARTNERSHIPS

WEBSITE DEV.

Certified

Marketing

Maniac

*

I

Might

Dream

in

hashtags

*

Certified Marketing Maniac * I Might Dream in hashtags *

Hello,

IN CASE YOU ARE WONDERING, YES! BABY IS MY FIRST NAME.

I help brands and operations run smarter - blending data systems, customer experience, and digital strategy.

Scroll all the way down if you want a quick summary  

 Background ?

Two wooden plaques with text: Left plaque - Guru Nanak University, Bachelors in Information Technology. Right plaque - Conestoga School of Business, Post Graduate in Strategic Global Business Management.
Pink arrow curved to the left on a green background.

EDUCATION

WORK EXPERIENCE

Pink curved arrow on a green background.

Canadian Tire

11th R Coffee

Sheth Productions

DESI BOW CO.

HK Permanent Makeup Clinic

Vadhuvu Designer Studio

Spelling Bee of Canada

Impact Kitchen

BRANDS

HK Glow up

MOJO Cafe

Svelte Belle

Enzo Granola

Start2Finish NGO

Adena Antique Store

Yankee Candles

Elevado Agave

MSC Counselling

  • Proficient in using Canva for Design and content creation.

    Familiar with all tools related to brand and marketing.

    Skilled in designing graphics and layouts for digital and print media, ensuring brand consistency and engagement across platforms.

    Proficient in using Adobe Creative Cloud's suite of tools, including Photoshop, Illustrator, and InDesign, to create visually compelling marketing materials.

    Developed high-quality content for social media, websites, and email campaigns, focusing visual storytelling.

    Assisted in developing brand guidelines and visual identities using Adobe's design software to maintain cohesive brand messaging.

  • Worked with Shopify - Liquid code, HTML, Payment gateway setup, Product Customizer, Appointment & Calendar syncs. More app integrations.

    Squarespace, WIX Studio -I design clean, functional, and mobile-friendly websites for small businesses, artists, and entrepreneurs using Squarespace and Wix. From visual layout to content flow, I help clients easily tell their story online — whether it’s a portfolio, service page, or full brand site. Perfect for those looking for low-maintenance, stylish, and effective websites.

  • Proficient in creating, scheduling, and managing email marketing campaigns using Mailchimp to drive engagement and conversions.

    Ability to analyze the campaigns using the tools to reflect the data in future campaigns and increase performance.

    Integration with other marketing channels.

  • SEO: Proficient in conducting keyword research to identify high-value search terms and optimize content for better search engine visibility.

    Knowledge of technical SEO practices, including site audits, improving site speed, and ensuring mobile-friendliness to enhance user experience and search performance.

    Developed and implemented content strategies that align with SEO goals, driving organic traffic and improving engagement.

    Ability to use tools like Google Analytics and Google Search Console to monitor SEO performance, analyze data, and generate actionable insights.

    Campaign Planning and Strategy: Develop and implement advertising strategies to promote products, services, or brands. This involves collaborating with clients or internal stakeholders to understand marketing goals and target audience.

    Successfully managed multiple Google Ads campaigns, optimizing for performance and budget efficiency. Increased click-through rates and conversion rates through strategic keyword selection and ad copy optimization.

    eveloped and executed detailed audience targeting strategies using demographic, geographic, and behavioral data, leading to increase in targeted traffic.

  • SMM: Experienced in developing and implementing social media strategies to enhance brand awareness and engagement across platforms like Facebook, Instagram, Twitter, TikTok and LinkedIn.

    Experience in managing online communities, engaging with followers, and responding to comments and messages to build brand loyalty.

    Technical and practical experience in setting up and managing paid media campaigns to reach target audiences and achieve marketing goals.

    Experience with Influencer collaboration and means to increase brand awareness.

    I love staying ahead of trends with social media and ensuring strategies remain relevant and effective.

  • Proficient in gathering and organizing data from various sources, including web analytics, surveys, and CRM systems.

    Can translate complex data sets into actionable insights that drive marketing strategies and improve campaign performance.

    Experience in tracking and measuring key performance indicators (KPIs) to evaluate the success of marketing efforts.

  • project plans, including timelines, milestones, and resource allocations. Ability to plan and organize projects effectively.

    Experience in budget planning and management while achieving financial objectives.

Things I can do?

Logos of various business and marketing tools, including Mailchimp, Canva, Google Ads, Adobe Creative Cloud, Shopify, HubSpot, Squarespace, Monday.com, Salesforce, Hootsuite, Microsoft Office, Trello, and Slack.

Quick Eyeball spin

Image illustrating the differences between "Regular" and "Speciality" coffee roast methods with a background of coffee beans. Text explains that regular coffee is roasted in large batches with less nuanced flavor, while speciality coffee is roasted in small batches with more complex flavor. The image features a logo for 11th R Coffee.

11th Hour Coffee Beans, Toronto

Woman in a yoga pose on a mat outdoors, with text "Strive for progress, not perfection" above.

Svelte Belle, USA Texas

Spelling Bee of Canada 35th Anniversary announcement with registration open for 2022, includes website link and graphics of a bee, sun, eye, and trophy.

Spelling Bee of Canada

Svelte Belle, USA Texas

Invitation for a coffee event hosted by 11th R Coffee, featuring the text 'Sip, Swirl & Savour' with a coffee cup splash graphic. Event details: March 27, 11:30 AM, 70 Temperance Street, Toronto, ON, M5H 0B1.

11th Hour Coffee Beans, Toronto

Blogpost Impact Kitchen, Toronto

Updates ?

Current / Recent work,

Elevado Agave Spirits

Tydii Co

Service Website - Shopify with Jobber integration

E-commerce Shopify Website, Phase 01 Complete

One Strategist for Hire

〰️

One Strategist for Hire 〰️

Hello AGAIN,

A quick summary about me,

👩‍💻 Currently: I'm a full-time Data Supervisor(InventoryControl) at one of Canada's biggest food and pharmacy Giants and a part-time digital nomad working with brands - Designing/developing websites, running marketing campaigns, building content strategies, and creating experiences that convert. Whether it's Shopify stores or Instagram collabs – I'm your go-to creative ops person.

🧠 What I bring to the table: 4+ years across marketing, operations, brand strategy, and guest experience, especially with Startups. Hands-on experience managing campaigns, influencer collabs, CRM systems (Salesforce, HubSpot), and e-commerce flows Creative + structured thinking – I love blending storytelling with systems

🌟 Brands I've worked with: Canadian Tire, Yankee Candle, Enzo Granola, Svelte Belle, Desi Bow, 11th R Coffee, Mojo Café, HK Glow Up, Sheth Productions, Sortilège Strawberry Whisky Lemonade, Milha & Co. ❤️‍🔥 Community/NGO works with: Start2Finish and Spelling Bee of Canada

🎯 Fun Wins: Built a dropshipping biz that earned $15K in passive income in a year from India. Led team operations & guest experience at Impact Kitchen, Canada Received a solid 4.8 Expert performance rating in Guest relations. Executed "Mystery Gift" campaigns, holiday promos, and social strategies across multiple platforms Designed and launched e-commerce & informational websites for local brands/Biz.

🛠️ Tools I vibe with: Canva, Shopify, Klaviyo, Trello, HubSpot, Salesforce, Notion, SAP, WITRON-WMS, M365, Squarespace, WIX Studio, and I love using AI to simplify my life. (Work smarter, right?)

💬 Also me: A proud Monday Girl – always here for meaningful connections and empowering women in their careers Big on networking and sharing resources – I love hearing people's stories and finding ways to collaborate Most likely to slide into your inbox with good vibes and a fresh idea

XO

Baby Sowmya Meruva