Smiling woman in a blue dress with a textured wall background.

Ms.

MARKETING

Baby

PARTNERSHIPS

WEBSITE DEV.

Certified

Marketing

Maniac

*

I

Might

Dream

in

hashtags

*

Certified Marketing Maniac * I Might Dream in hashtags *

Hello,

IN CASE YOU ARE WONDERING, YES! BABY IS MY FIRST NAME.

I am a marketing professional with 2Y experience in customer service, branding, marketing and partnerships. I’m passionate about creating meaningful connections and impactful campaigns. I have a knack for turning ideas into reality and enjoy connecting brands with the right audience. I worked in the hospitality industry for 3Y; I’m great at small talk and love connecting with people/ customers. I thrive in startup culture because it gives me enough room to grow with the company.

I ran a drop shipping business in the early years of my career. As a sole proprietor, I handled e-commerce, operations, and marketing. I was able to generate enough profits to study at my business school. Currently, I am experimenting with Etsy and Shutterstock.

Things I do apart from work? I practised yoga for 9years and managed to build a healthy lifestyle. I eat healthy and am excellent at meal prep. I do photography, pottery, rock climbing. I love trying different things.

Explore my portfolio to discover how I transformed challenges into opportunities and visions into vibrant stories.

XO

Baby Sowmya Meruva

Background ?

Two wooden plaques with text: Left plaque - Guru Nanak University, Bachelors in Information Technology. Right plaque - Conestoga School of Business, Post Graduate in Strategic Global Business Management.

EDUCATION

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WORK EXPERIENCE

Timeline featuring various job roles and companies, including Social Media Manager at Svelte Belle Clothing, Client Coordinator at 6July Design Agency, Client Success Manager at JCI Employment Agency, E-Commerce Specialist, and Marketing Manager at HK Pharma & Cosmetics. Symbols indicate remote, in-person, or hybrid work settings, with locations such as Texas, India, and Canada.

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Proficient in using Canva for Design and content creation.
Familiar with all tools related to brand and marketing.
Skilled in designing graphics and layouts for digital and print media, ensuring brand consistency and engagement across platforms.
Proficient in using Adobe Creative Cloud's suite of tools, including Photoshop, Illustrator, and InDesign, to create visually compelling marketing materials.
Developed high-quality content for social media, websites, and email campaigns, focusing visual storytelling.
Assisted in developing brand guidelines and visual identities using Adobe's design software to maintain cohesive brand messaging.
Worked with Shopify - Liquid code, HTML, Payment gateway setup, Product Customizer, Appointment & Calendar syncs. More app integrations.
Squarespace, WIX Studio -I design clean, functional, and mobile-friendly websites for small businesses, artists, and entrepreneurs using Squarespace and Wix. From visual layout to content flow, I help clients easily tell their story online — whether it’s a portfolio, service page, or full brand site. Perfect for those looking for low-maintenance, stylish, and effective websites.
Proficient in creating, scheduling, and managing email marketing campaigns using Mailchimp to drive engagement and conversions.
Ability to analyze the campaigns using the tools to reflect the data in future campaigns and increase performance.
Integration with other marketing channels.
SEO: Proficient in conducting keyword research to identify high-value search terms and optimize content for better search engine visibility.
Knowledge of technical SEO practices, including site audits, improving site speed, and ensuring mobile-friendliness to enhance user experience and search performance.
Developed and implemented content strategies that align with SEO goals, driving organic traffic and improving engagement.
Ability to use tools like Google Analytics and Google Search Console to monitor SEO performance, analyze data, and generate actionable insights.
Campaign Planning and Strategy: Develop and implement advertising strategies to promote products, services, or brands. This involves collaborating with clients or internal stakeholders to understand marketing goals and target audience.
Successfully managed multiple Google Ads campaigns, optimizing for performance and budget efficiency. Increased click-through rates and conversion rates through strategic keyword selection and ad copy optimization.
eveloped and executed detailed audience targeting strategies using demographic, geographic, and behavioral data, leading to increase in targeted traffic.
SMM: Experienced in developing and implementing social media strategies to enhance brand awareness and engagement across platforms like Facebook, Instagram, Twitter, TikTok and LinkedIn.
Experience in managing online communities, engaging with followers, and responding to comments and messages to build brand loyalty.
Technical and practical experience in setting up and managing paid media campaigns to reach target audiences and achieve marketing goals.
Experience with Influencer collaboration and means to increase brand awareness.
I love staying ahead of trends with social media and ensuring strategies remain relevant and effective.
Proficient in gathering and organizing data from various sources, including web analytics, surveys, and CRM systems.
Can translate complex data sets into actionable insights that drive marketing strategies and improve campaign performance.
Experience in tracking and measuring key performance indicators (KPIs) to evaluate the success of marketing efforts.
project plans, including timelines, milestones, and resource allocations. Ability to plan and organize projects effectively.
Experience in budget planning and management while achieving financial objectives.